Brand essence
The story began very modestly in a California garage in 2014. Since then, they've grown exponentially and now have millions of fans worldwide. Patented technology constantly pushes the limits of what's possible in hair care!
Why choose Olaplex
Our hair contains thousands of disulfide bonds. These bonds give hair its structure, strength and stability, but when they are broken, damage occurs.
OLAPLEX restores damaged and weakened hair by repairing from within with a unique patented ingredient, bis-aminopropyl diglycol dimaleate.
Once all the bonds are intact and aligned, you'll have healthy, beautiful, shiny hair that's pleasant to the touch.
Products
Resale line
Olaplex patented technology is included in all products.
Professional line
Olaplex makes hair stronger than before by multiplying and repairing disulfide bonds. A unique and revolutionary hair care product, it's stylists' "insurance policy" for preserving the integrity of their clients' hair.
FAQ
What is a disulfide bond?
"The overall internal structure looks like ladders that have been twisted into a shape similar to a multifiber cable called microfibrils. These then combine to form macrofibrils which are contained within the cortex. These "cables" remain aligned, resisting torsion and flexion, thanks to disulfide bonds. They are held together in the cortex by a microcellular cement that also contains a very large quantity of disulfide bonds."
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