Brand essence
Since 2005, Living Proof has positioned itself as a revolutionary pioneer in hair care and styling, with the help of renowned scientists and hairdressers. Unsatisfied with the limitations of traditional products, the founders (hair stylists and biotech scientists) set themselves the mission of creating formulas that would deliver spectacular results. Living proof is the living proof!
Why choose Living proof
Today, Living proof is the science in action, which means they're at the forefront of scientific discovery. They develop the latest hair care innovations that deliver revolutionary results for all hair types and textures.
Living proof takes on the beauty world's biggest challenges with scientific concepts and elaborate patented technologies, and is changing the world of hair care.
Living proof Notoriety
Living Proof has won over people all over the world, and celebrities are not shy about testifying to this. The actress Lily Collins, best known for her starring role in the Netflix series "Emily in Paris", is the latest Living Proof ambassador.
Living proof difference
The beautifying molecule (OFPMA)
Repels dirt to keep hair clean longer
The thickening molecule (PBAE)
Increase volume with thickening dots on hair shafts
The volumizing and texturizing molecule (ETAS)
Provides texture and volume without weighing hair down
Products
Hair care products
All shampoos, conditioners and treatments are silicone-free and improve hair health over time. All shampoos are sulfate-free. Products are safe for color-treated and chemically-treated hair.
Hair styling products
FAQ
Does Living proof contain silicone?
"Living proof shampoos are not only all silicone-free, but also paraben-free, sulfate-free and cruelty-free. We think it's important to be transparent about what's in our hair product and what's not, which is why we list everything on the bottle."
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