We use cookies, including cookies from our partners, to improve your user experience, analyze traffic to our site, offer you personalized advertisements on third-party sites and offer you features available on social networks. You can manage your preferences in the cookie settings at any time.

Sign in Log in fr
0

Laval store

Store and Academy

2089, rue Michelin
Laval QC  H7L 5B7
1 800 795-2595 (extension 224)

Monday to Friday: 8am to 5pm 

 

Find a store

Sherbrooke

2532, rue King Ouest, 
Sherbrooke QC  J1J 2E8
1 800 795-2595 (extension 440)

Select

Trois-Rivières

5764, boul. Jean XXIII
Trois-Rivières QC  G8Z 4B5
1 800 795-2595 (extension 447)

Select

Brossard

2128, avenue Victoria
Brossard QC  J4V 1M9
1 800 795-2595 (extension 443)

Select

Levis

 

Store Concept JP Lévis

5781, Boul. Wilfrid-Carrier local 104

Lévis QC  G6V 0M2

1-800-795-2595 poste # 452

 

 

Select

Chicoutimi

853, boulevard Barette

Chicoutimi QC  G7J 0A4

1 800 795-2595 (extension 441)

Select

Gatineau

4, rue d'Orléans, local 5
Gatineau QC  J8T 5V1
1 800 795-2595 (extension 442)

Select

Laval

2089, rue Michelin
Laval QC  H7L 5B7
1 800 795-2595 (extension 224)

Selected store

Montréal

950, avenue Beaumont
Montréal QC  H3N 1V5
1 800 795-2595 (extension 449)

Select

Québec

2800, avenue Saint-Jean Baptiste, local 130
Québec QC  G2E 6J5
1 800 795-2595 (extension 430)

Select

Repentigny

667, rue Notre-Dame, local 102
Repentigny QC  J6A 2W5
1 800 795-2595 (extension 445)

Select

Our brands

Our product portfolio is made up of renowned, high-performance brands that will meet all your needs as a beauty professional.

Brand essence

#mydentity is a line of colouring products with ultra-trendy, dreamy colours that are an excellent addition to your current line. It was created to change the way you dye hair, to add more fun and excitement in the industry.

Why choose Mydentity

Thanks to pre-mixed shades, the looks are super easy and quick to create. Show off your creativity and easily recreate the hottest, most difficult trends! You don’t have to be an experienced colourist. 

Products

"I created #mydentity because I wanted to customize the colors we all dream about - the colors that are missing in today's hair coloring. I want to create a line that brings fun and excitement back to our industry. But most of all, I want to create a community that strengthens our #hairbestie family and allows us all to find our identity - because when you know who you are, you have the courage to do anything you dream of."

- Guy Tang

FAQ

How long does #mydentity color last?

"Like all color lines, a variety of factors contribute to color longevity including the type of colorant used, the specific application and process, the customer's hair type (porosity, level, care, etc.). For most people, tones last up to 50 shampoos in the case of #mydentity permanent colorant; up to 50 shampoos in the case of #mydentity semi-permanent colorant; and up to 25 shampoos for #mydentity direct colorants."

Latest posts

Comment réduire la quantité de plastique consommée par mon salon de coiffure?

"Le plastique est partout. Et il est presque impossible de passer une journée sans toucher ou consommer un produit dont le contenant est fait de plastique. À l’ère de la sensibilisation et de la consommation responsable, les propriétaires de salon de coiffure font face à un défi de taille : commen..."

Read more
Quelles sont les principales préoccupations environnementales de ma clientèle et comment puis-je y répondre?

"Les jours passent et changent, mais un sujet demeure : celui de l’environnement. Il est impossible d’ignorer les messages de sensibilisation écologiques véhiculés par les différents médias. On n’a qu’à ouvrir la télé ou feuilleter un journal pour s’en rendre compte. Les réseaux sociaux sont même ..."

Read more
That’so : la chaleur italienne sur la peau

"La demande pour les autobronzants ne cesse d’augmenter depuis quelques années déjà, tout comme le concept de skincare qui continue d’être au centre des intérêts de nos clients. That’so a rapidement identifié l’écart entre la proposition des marques cosmétiques et la demande du marché, et elle a c..."

Read more

I would like to be contacted by a sales representative

Want to learn more about Concept JP and our brands? Leave us your information and a sales representative of your region will contact you shortly.

Fill out the form

Salon Locator

Looking for a beauty salon? We can help you find professionals who use our products.

Find a salon now