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Our product portfolio is made up of renowned, high-performance brands that will meet all your needs as a beauty professional.


Ultra-trendy colours we all dream of.

ABOUT #mydentity


#mydentity is a line of colouring products with ultra-trendy, dreamy colours that are an excellent addition to your current line. It was created to change the way you dye hair, to add more fun and excitement in the industry. The #mydentity portfolio features permanent and semi-permanent dyes, Direct Dyes, X-Press Toners, Dual Boosters, developers and lighteners (up to 9 levels).  

Thanks to pre-mixed shades, the looks are super easy and quick to create. Show off your creativity and easily recreate the hottest, most difficult trends! You don’t have to be an experienced colourist. 

Thanks to #mydentity, you can make your artistic talent shine on social networks (through the Hairbesties community) and discuss your techniques with other Hairbesties stylists.








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