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Our brands

Our product portfolio is made up of renowned, high-performance brands that will meet all your needs as a beauty professional.

Brand essence

Redken boasts more than a half-century of expertise in products (colouring, hair, styling) for hairstyling professionals. This line strikes the perfect balance between solid scientific innovations, the inspiration of renowned specialists and an exceptional flair for new trends. Moreover, Redken is committed to many causes, contributing to one of the most diverse and involved communities of professionals.

Why choose Redken

Designed to stimulate stylists’ creativity and provide them with the very best, Redken develops all of its products based on three fundamental values:

  • Innovation
  • Fashion 
  • Inspiration



Hair color - In the spotlight

Shades EQ

This easy-to-use semi-permanent revitalizing hair color with a gentle, ammonia-free acid formula is a blend of direct and oxidative colorants that can be used to refresh all Redken permanent hair colors.

Hair care - In the spotlight

Acidic Bonding Concentrate (ABC)

This all-in-one system offers ultimate repair, intense conditioning and fade protection for all hair types and textures. Its sulfate-free, ultra-rich formula exceptionally strengthens hair, deeply conditions and protects against color fade.


Can I buy Redken products in department stores or grocery stores?

"Redken products are not guaranteed when sold in department or grocery stores. Redken products must be sold exclusively in salons. When you find our products at these retailers, these products are considered "diverted" and you are at risk by purchasing them. Learn more about detour."