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Our brands

Our product portfolio is made up of renowned, high-performance brands that will meet all your needs as a beauty professional.

Brand essence

Enthusiastic, creative, passionate, energetic and inspiring are just a few words that come to mind when you hear the name Sam Villa. Celebrated as a hair stylist’s stylist, Sam Villa has held an enviable reputation in the industry for years. Surrounding himself with the best people to offer the highest quality products, Sam Villa decided to launch his own line of styling tools and to share his contagious passion through education.

Why choose Sam Villa

A digital platform with lots of tips and tricks

Aside from the careful attention he gives to crafting his tools, Sam Villa is a master educator. With more than 30 years of experience as a teacher, he is more recognized than ever in our industry. A Redken artist for over 16 years now, Sam Villa is very in demand for his teaching approach.

When you purchase from this line you’re not just buying a styling tool, you’re also joining the Sam Villa world and keeping up to date with the latest trends through tricks and tips on his digital platform, created to answer all of your questions and share in his passion.

Products

Sam Villa creates tools designed to improve a stylist’s life. He takes into account the daily challenges that beauty professionals face with certain styling tools, creating his own range to optimize their work and make it more enjoyable.

FAQ

How much does the Light Professional ionic dryer weigh?

"The Light Professional ionic dryer weighs 450 grams. At less than a pound, it's one of the lightest dryers you can buy!"