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#mydentity Brand

I created #mydentity because I wanted to customize the colours we all dream of—colours that are missing from today’s haircolour. I want to create a line that brings back the fun and excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity—because when you know who you are, you have the courage to do anything you dream of.

- Guy Tang

Custom colours we all dream of
This collection features a variety of pre-mixed, completely customizable colours, designed for ultimate creativity!


I wanted to create shades that not only allow you to recreate the season’s hottest trends, but also get natural looks. I can’t wait to see what you create with #mydentity! 
- Guy Tang


Heat protection up to 450ºF
Miru-Style X-HP is a special ingredient that protects the beautiful colours you create from the heat of styling tools.



2x the shine
Who wants dull hair? We all want to shine like Mariah! VibraRiche technology gives you 2x the shine.



Exclusive blend of keratin and argan oil
To get on-trend colours, sometimes you have to lighten the hair up to 10 levels, and it can take a toll on your clients’ hair! An exclusive blend of karatin and argan oil is incorporated in Direct Dyes shades to ensure your clients’ hair is protected and revived.