Together, Facing Challenges

📅 Last updated: March 4, 2025

Today, we want to speak with full transparency about an announcement that could, over time, impact our industry.

The United States has implemented a 25% tariff on all Canadian imports. While this does not have an immediate effect on our sector, this decision weakens the economy and could lead to a response from Canada, potentially affecting certain hair care products.

We understand that your profession is more than just a job—it is a calling, a passion that drives you every day. You create well-being, confidence, and valuable connections with your clients. In this uncertain context, we want to reassure you: you are not alone. At Concept JP, our priority is to stand by your side with commitment, transparency, and support.

What We Are Doing for You:

1. Price Stability
   Because we know stability is essential, we are committed to keeping our current prices and all ongoing promotions unchanged for the next 30 days. This ensures you can continue managing your salon with peace of mind.

2. Clear and Ongoing Information
   We are closely monitoring the situation, and within the next 15 days, we will publish a list of products that may be affected, along with precise details on any potential adjustments.

3. Tailored Support
   At Concept JP, we have always been more than just a supplier: we are a partner. During the pandemic, when our industry faced unprecedented challenges, we quickly launched an online sales platform to help our clients continue their business. Today, we are still here to help you navigate challenges, refine your strategies, and provide concrete solutions.

    

    

   
   
   
   We understand this situation may cause concerns, but we want to help you turn this challenge into an opportunity. Here are some ideas to support you:

   • Enhancing Complementary Services: Offer in-depth hair treatments, personalized wellness experiences, or exclusive packages to enrich client experience and build loyalty.

   • Strengthening Consultation and Salon Guidance: This period of uncertainty may be an opportunity to set yourself apart by better educating your clients about the benefits of professional products—even in the face of potential price increases. Large retailers and online giants cannot match the personalized advice you offer. By sharing your expertise on product benefits, usage, and impact on hair health, you empower your clients to make informed choices and achieve better results between visits. This dialogue strengthens trust and enhances the client experience while showcasing your expertise.

   • Smart Stock Management: Speak with your Concept JP representative to plan your orders and explore advantageous alternatives to ensure continuity without compromising quality.

   • Boosting Your Digital Presence: If you haven’t already, increasing your visibility on social media and promoting your services online can strengthen your attractiveness and encourage more frequent bookings.

   We are here to help. Don’t hesitate to contact your Concept JP representative to discuss strategies tailored to your salon.

We will keep you informed of any important developments. Stay connected to our website for updates

Always with you.

The Concept JP Team